Oxo is amongst the brands which have the power to seep into everyday language according to a new article on Times Online Oxo were originally part of a larger British company which in 1899, Oxo for a more affordable version of goods; the origin of the name is unknown, but presumably comes from the word ox.
In 1908 Oxo sponsored the London Olympic Games (despite claims by Coca Cola to being the 'first' commercial sponsor of the Games) and supplied athletes with Oxo drinks to fortify them. The first Oxo cubes were produced in 1910 and further increased Oxo's popularity as the cubes were cheaper than the liquid. During the first half of the 20th century, Oxo was promoted through issues of recipes, gifts and sponsorships before fading into the background as a part of the fabric of British life in the latter parts of the century. For the beginning of the 21st century a new image was promoted with modern television advertising and sensibilities.One of Oxo's best-remembered advertising campaigns was launched in the UK in 1983, when "The Oxo Family" debuted on commercial television. The campaigns made household names of Michael Redfern (the father) and Lynda Bellingham (the mother), while the children were played by Blair McKihan, Colin McCoy and Alison Reynolds. The adverts typically featured the family sitting down to a meal at which Oxo gravy would be served. The product was not always mentioned by name, occasionally appearing only as a logo in the corner of the screen at the end of the commercial. Throughout the 1980s and 1990s the family were seen to grow older, and when the campaign was retired in 1999 the family moved out of the house.
One of those Oxo stock cube commercials can be seen below in YouTube.
Oxo has been consistent with a great experience and top-notch customer service. Its combination of great taste, superior quality and the great Oxo experience place this brand above an of its competitors in the minds of millions all over the world and now thanks to EnglishFoodSupermarket you can get to enjoy the great Oxo tastes wherever you are:
Oxo Chicken Stock Cubes
